Blog
Insights, updates, and ideas from the SET Exhibits team.
What Nobody Tells You About Hanging Signs
Your sign ships in its own crate, it goes up before your booth does, and at most venues you are not allowed to hang it yourself.
Drayage, Explained Without the Jargon
It is the single most misunderstood line on a trade show invoice, and the reason light shipments sometimes cost more than heavy ones.
Union Labor: What You Can and Cannot Do Yourself
The rules are learnable. They are also different in every city, and the differences cost real money.
Choosing a Booth Size That Actually Works
Bigger is not automatically better. What matters is how the space is used and whether anyone can see you.
Advance Warehouse or Direct to Show?
One costs a little more and removes most of your risk. The other saves money until the day it does not.
A First-Time Exhibitor's Checklist
Eight weeks out, six weeks out, four weeks out. What actually needs to happen and when.
Why Lighting Decides Whether Anyone Stops
On a floor with a thousand booths, light is what makes someone turn their head.
What a Custom Booth Actually Costs
A straight answer, plus the charges that appear on your invoice from the venue rather than from us.
From Sketch to Show Floor
How a booth goes from a 3D concept to a finished stand, and why we build it twice.
When a Double-Deck Booth Makes Sense
Two storeys buys you private meeting space above the noise. It also brings engineering, approvals and cost.