Moscone Center runs across three connected buildings in downtown San Francisco, much of it below ground. SET Exhibits builds in New York and ships to San Francisco shows.
700,000
sq ft exhibit space
,
dense downtown location
What Catches Exhibitors Out Here
Much of the floor is below ground
Moscone North and South sit undern
Downtown density is the constraint
SoMa traffic and limited staging s
Technology shows dominate
San Francisco’s calendar leans hea
Where the Shows Happen
Tap for the full detail.
1
Moscone Center
747 Howard St, San Francisco, CA 94103
▶
Exhibit Space
Around 700,000 sq ft
Buildings
3, North, South and West, connected
Location
SoMa, downtown San Francisco
Known For
Large technology conferences
The underground halls are the defining feature. Freight handling is slower than at a ground-level venue, which affects install scheduling more than most exhibitors expect.
The Detail
Planning a San Francisco show
▶
A dense downtown venue with underground halls.
Below-grade halls mean ramp and lift freight movement, not direct dock access.
Allow more install time than the same size booth would need elsewhere.
Power and AV demands run high on the technology calendar here.
Advance warehouse is strongly advisable given the staging constraints.
Booth Sizes for a San Francisco Floor
Every standard footprint, built custom or supplied as a rental. See what each size costs →
10x10
100 sq ft
Back wall, counter, one demo point
The standard starter footprint
Lowest total cost of entry
10x20
200 sq ft
Twice the aisle frontage
Product display plus a meeting corner
Same install window as a 10x10
20x20
400 sq ft
Island, open on four sides
The size where hanging signs become possible
Room for several zones
30x30
900 sq ft
Enclosed meeting rooms
Theater seating and large-format LED
A headline presence on the floor
How Your Booth Gets Built
The same sequence on every project, whether the show is in San Francisco or anywhere else across the 50 states.
1
Week 1
Brief and budget
We start with your show, your space and what you actually need to achieve there. You get a straight answer on what fits.
2
Weeks 1-2
Design in 3D
Layout and graphics built around your placement, sightlines and brand. Revised until it is right.
3
Weeks 3-8
Fabrication in Haverstraw
Built in our own shop in New York. Structure fabricated, graphics printed and mounted, finishes applied, everything checked before it goes anywhere.
4
Before it ships
Pre-build and inspection
The booth goes up in our warehouse before it goes anywhere near a show floor, so install day is a repeat, not a first attempt.
5
Show week
Freight, labor and install
We handle the marshalling yard, the union labor calls, the paperwork and the install. You walk into a finished booth.
6
During the show
On-site support
Someone from our team is reachable while the show runs, not a ticket queue.
7
Final day
Dismantle and return
We pack it properly and handle the return so your team can leave the venue without a checklist.
Major Shows Held in San Francisco
San Francisco is a technology town, and the show calendar reflects it.
Large technology conferencesMedical and biotech eventsDesign and industry shows
San Francisco Exhibitor FAQ
How big is Moscone Center?
▶
Around 700,000 square feet
Related Pages
Exhibiting Here Soon?
Tell us your show, venue and booth size, and we'll put together a plan.
Get a Free Consultation