Houston runs on two separate venues rather than one campus, and they are nothing alike. SET Exhibits builds in Haverstraw, New York and ships, installs and dismantles at Houston shows.
853,000
sq ft at George R. Brown
What Catches Exhibitors Out Here
Two venues, two different jobs
George R. Brown is a downtown conv
NRG is a campus, not a building
Four facilities share the site. Fr
Energy shows run big
Houston hosts some
Where the Shows Happen
1
George R. Brown Convention Center
1001 Avenida De Las Americas, Houston, TX 77010
▶
Exhibit Space
853,000 sq ft
Total Facility
1.8 million sq ft
Known For
Association and industry conventions
The downtown option, and the more conventional of the two. Hotel and restaurant density around it is far better than at NRG.
2
NRG Park
One NRG Parkway, Houston, TX 77054
▶
Exhibit Space
1,056,213 sq ft
Site
350 acres, four facilities
Includes
NRG Center, NRG Arena, NRG Stadium
Known For
Offshore Technology Conference, Ho
A four-facility complex rather than a single hall. Which building you are in matters as much here as it does at McCormick Place, and the distances between them are considerable.
The Detail
Freight and heavy equipment
▶
Houston shows often involve machinery, which changes the build.
Floor loading limits matter when the show involves equipment, confirm before designing anything that carries weight.
Rigging for heavy overhead needs engineering sign-off, as anywhere, but comes up more often here.
NRG routing across a 350-acre site needs planning that a single downtown hall does not.
Drayage bills per hundredweight with minimums.
Booth Sizes for a Houston Floor
Every standard footprint, built custom or supplied as a rental. See what each size costs →
10x10
100 sq ft
Back wall, counter, one demo point
The standard starter footprint
Lowest total cost of entry
10x20
200 sq ft
Twice the aisle frontage
Product display plus a meeting corner
Same install window as a 10x10
20x20
400 sq ft
Island, open on four sides
The size where hanging signs become possible
Room for several zones
30x30
900 sq ft
Enclosed meeting rooms
Theater seating and large-format LED
A headline presence on the floor
How Your Booth Gets Built
The same sequence on every project, whether the show is in Houston or anywhere else across the 50 states.
1
Week 1
Brief and budget
We start with your show, your space and what you actually need to achieve there. You get a straight answer on what fits.
2
Weeks 1-2
Design in 3D
Layout and graphics built around your placement, sightlines and brand. Revised until it is right.
3
Weeks 3-8
Fabrication in Haverstraw
Built in our own shop in New York. Structure fabricated, graphics printed and mounted, finishes applied, everything checked before it goes anywhere.
4
Before it ships
Pre-build and inspection
The booth goes up in our warehouse before it goes anywhere near a show floor, so install day is a repeat, not a first attempt.
5
Show week
Freight, labor and install
We handle the marshalling yard, the union labor calls, the paperwork and the install. You walk into a finished booth.
6
During the show
On-site support
Someone from our team is reachable while the show runs, not a ticket queue.
7
Final day
Dismantle and return
We pack it properly and handle the return so your team can leave the venue without a checklist.
Major Shows Held in Houston
Houston skews industrial and energy. Requirements differ sharply from a consumer show.
Offshore Technology ConferenceHouston Auto ShowNutcracker MarketInternational Gem & Jewelry Show
Houston Exhibitor FAQ
Which Houston venue is my show at?
▶
Either George R. Brown downtown or
Can you handle heavy equipment displays?
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Yes, but floor loading and rigging
Related Pages
Exhibiting Here Soon?
Tell us your show, venue and booth size, and we'll put together a plan.
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